Earls Court

Location:
Earls Court, London
Client:
Cap Co.
Status:
Competition
 
 

The challenge at Earls Court is to create a wonderful new London district that is a contemporary expression of the best features of the city.

Our starting point was to explore the best features of the city. To try and discover the essence of what makes London – “London”. Then to take these attributes, whether elements or atmospheres, and amplify them to meet contemporary demands of commercial viability, spatial flexibility and community acceptability.

Then to agglomerate them into the most fantastic framework that is more of a collective, well-crafted collage than a single-handed “master”-plan. Our vision seeks to capture the inherent contradictions and complexity of London, its delights and its imperfections, its set pieces and its organic growth. Our vision seeks to deliver London PLUS.