Location:
Bromley
Client:
McLaren
Status:
Under Construction

Studio Egret West and Guy Holloway Architects were granted detailed planning consent for Bromley South Central to regenerate a substantial town centre site. 

The scheme which is currently on site involves 200 homes, a 130 bed hotel, a 10 screen cinema, a 400 space car park and a large retail/restaurant offering.

Studio Egret West are responsible for developing the hotel and public realm as well as guiding the masterplan.  Our concept for the hotel is to create a simple, curvaceous white mass enlivened with stainless steel ‘Broom Flower’ flourishes; the Broom Flower concept stems from the history of Bromley, the place name comes from clearings in the woodland where Broom would grow.